Publicité

<< Retour à la grille de cours
  • Code ECTS: E-2-00234
  • Période: Annuel
  • Année d'étude: 2ème Bachelier
  • Année scolaire: 2011-2012
  • Crédits: 2
  • Langue du cours: Français
  • Orientations: Comptabilité
  • Type: Obligatoire
  • Langue de l'évaluation: Français
  • Heure(s): 30h/an

ADVERTISING

<< Back to the grid
  • ECTS Code: E-2-00234
  • Period: Annual
  • Year: 2nd Bachelor
  • Schollyear: 2011-2012
  • Credits: 2
  • Course language: Français
  • Orientations: Comptabilité
  • Type: Compulsory
  • Examination language: Français
  • Hour(s): 30h/year
Le contenu affiché ci-dessous est susceptible d'être mis à jour plus tard dans l'année.
  • Pre-requisites: First year marketing course.
  • Learning outcomes: This course will help students to become good users of various communication tools available in companies.
  • Objectives: Students will be able to properly guide their decisions and actions in this field. This is particularly evidenced through the simulation work.
  • Contents: The course consists of three main parts:
    - The briefing: to give instructions for the completion of the communication process
    - The tools of communication: media, direct marketing, sales promotion, public relations and internet
    - The advertising agency

    + Case Analysis.
  • Examination: Year average grade + final exam