Distribution
- Code ECTS: E-2-00235
- Période: Annuel
- Année d'étude: 2ème Bachelier
- Année scolaire: 2011-2012
- Crédits: 1
- Langue du cours: Français
- Orientations: Comptabilité
- Type: Obligatoire
- Langue de l'évaluation: Français
- Heure(s): 15h/an
- Enseignant(s):
- Hendrickx Grégory
DISTRIBUTION
- ECTS Code: E-2-00235
- Period: Annual
- Year: 2nd Bachelor
- Schollyear: 2011-2012
- Credits: 1
- Course language: Français
- Orientations: Comptabilité
- Type: Compulsory
- Examination language: Français
- Hour(s): 15h/year
- Teacher(s):
- Hendrickx Grégory
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- Learning outcomes: Acquisition of the main concepts relating to distribution and to the organization of a point of sale.
- Objectives: The student must understand and be able to analyze the organization of a retail outlet and to discern the different distribution strategies, sales methods, distribution methods, etc..
- Contents: Students will learn about the various aspects of distribution through the following chapters: products and consumers, distribution channels, sales methods, brands, merchandising, promotion on the point of sale, distribution strategies.
- Indicative reading: Syllabus.
- Examination: Final exam.
