Sustainable Fashion BIP

The Sustainable Fashion BIP focuses on the business and marketing perspective on sustainability in the fashion market. Central to the programme is how fashion brands and retailers translate sustainability principles into concrete practices and how these practices are communicated to consumers. During the BIP, students analyse sustainable fashion best practices in different European markets and develop recommendations for improved implementation. In addition, students work on a strategic communication assignment linked to a real market context, applying insights from both the online sessions and the field week. The programme therefore combines market research, strategic thinking and applied communication skills, preparing students to engage with sustainability as an integral part of contemporary fashion business practice.